Once you’re ready to move on, reach for a cream eyeshadow ($29.99, Amazon), which naturally has more staying power than other formulas. Pro tip: Your cream or liquid concealer can also serve as a primer on lids, too. You’ll want to start with an eyeshadow primer, which will not only help your shadow of choice go on smoothly, it will remove any discoloration and help keep it put all day long - even if your lids are naturally a bit oily. When it comes to eye makeup for older women, how you apply your eyeshadow is every bit as important as the type you’ll wear. For a bolder beauty statement on date night or for those special occasions, opt for jewel tones, which are universally flattering on most. Instead, try a shade that matches your skin tone for a soft, natural look. Bone-colored shadows, on the other hand, can be too light, giving away any would-be wrinkles or veins beneath.

Browns, for instance, might be popular for a subtle smokey eye, but the yellow and red pigments found within can actually make you look tired. Anything that’s too harsh will enhance dark circles, making you look like you haven’t had your beauty sleep.

Just avoid the brow bone area,” which can emphasize crepiness and wrinkles, as makeup artist Kindra Mann told Town & Country in 2019.Ĭhoosing shades that will give you younger-looking eyes is equally important. While I agree with the sparkle part, a little bit of shimmer can be nice on the lid. “For the eyes, I always hear my older clients say they want to stay clear of anything with a shimmer or sparkle in it. When it comes to texture, you’ll want to stick with matte and cream-based formulas, avoiding anything that’s too glittery.ĭon’t overlook shimmery shadows, however, which can provide just enough of a sheen to brighten up your face. Luckily, you’ll find there are tons of gorgeous options out there that will work for older women once you figure out what to look for. That can make it tough to find shadows that will not only look great and stay put, they won’t cake, drawing unnecessary attention to the spots that can make our eyes appear tired instead of refreshed and youthful. The delicate skin around our eyes is already thin, and each year, as we blow the candles out on our cake after making another trip around the sun, that skin becomes even more prone to fine lines and wrinkles.

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